Goldwell Pure Pigments

Six concentrated tones of Pure Pigments add a uniqueplay of color reflections and shine to your Goldwell color. Pure Yellow Pure Orange Pure Red Pure Violet create vivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones.

The new patented hair dyes form gradient layers of multi-spectral colours in the hair. With a similar result to light passing through a prism, the HD3 Dye Technology creates a unique play of colour reflections.

Developed to work exclusively with Topchic, Colorance, and Nectaya, Pure Pigments integrates easily into your favourite formulations. This perfect pairing will transform hair colour as you know it and open up endless, new possibilities for your colour artistry and creativity.

Elumenated Hair Color is the result of Pure Pigments surrounding Topchic, Colorance and Nectaya’s depth and coverage with an outer ring of extraordinary color brilliance and shine. This layering of color creates a moving, 3D effect that changes and morphs as light hits it.