Darker Daze is our semi-permanent line of jewel tone shades that give you the freedom to express yourself, even if that means feeling a little dark and doomy.

Feeling depressed? Drink some water! Anxious? Just don't be! Darker daze seeps its claws into the irony of modern day mental health motivations and slogans that encourage false positivity. Our new line of semi-permanent jewel tone shades give you the freedom to express yourself, even if that means feeling a little dark and doomy. 

What does it do? 

Our semi-permanent hair dye line combines salon-grade pigments with a nontoxic, conditioning formula that deposits ultra vibrant color. Semi-permanent hair dyes do not damage the hair, in fact they’re super conditioning! GDY’s formula combines a high-quality cream base, like a hair mask with essential oil benefits. The color is deposited on top of the hair shaft and acts like a stain that will fade out over time each time you wash your hair. Color can last anywhere from 4-6 weeks. We recommend using color protecting hair care like our GDY Color Kind Line to keep color vibrant longer.

What does it smell like? 

Fragranced with Bergamot essential oil, our semi-permanent dye has a light citrus scent that is mood lifting. 

Is this for my hair? 

Our semi-permanent dyes will show the truest color on pre-lightened hair, levels 8-10. We recommend using our Lightening Kit to get the perfect base shade for your color. 

What to know? 

Semi-perm is a thick, conditioning formula, no need to mix with a conditioner. Color payoff will vary based how much hair is lightened as well as on the porosity of the hair and underlying hair chemistry. We recommend a hair strand test to determine color payoff. 

Safe on: 

All hair textures, pre lightened, chemically treated, keratin treated, and color treated hair. KEY BENEFITS 

- Healthy hair focused, no PPDs, Ammonia, Sulfates, Parabens or other harsh for hair chemicals or additives. 

- Sunflower Extract adds extra UV protection from the sun and hot tools that fade hair. - Fragranced with essential oil Bergamot, known for its mood-lifting properties. - Ultra creamy formula that deeply conditions while depositing color. 

FREE FROM 

Our Semi-permanent dyes are free from: 

4-ABP 

Ammonia 

Peroxide 

Formaldehyde 

PPD’s 

Persulfates 

Paraben 

Resorcinol 

MEA 

Nickel 

Bleach 

Phthalates 

All of our products are vegan and cruelty free 

HOW TO USE

Step 1: To create the best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. 

Step 2: Mix color in the GDY Color Mixing Bowl and use gloves to prevent staining hands. Step 3: Ensure you strand test first before applying color all over your head. Step 4: Section and apply directly onto dry hair. Make sure color is fully saturated at every step by combining product through each section. 

Step 5: Let the color sit for at least 30 minutes. 

Step 6: Rinse with cold water and style as desired with GDY Prime. 

Care: 

Allow at least 24 hours before your first shampoo. 

Rinse hair with cool water each time you wash to minimize fading process. Reduce hair washing days to extend color. 

Tips: 

While color is processing, use a cap to keep the color damp. 

Coloring your hair is an investment. Make sure to use color protecting hair care like GDY’s Color Kind Line to keep color vibrant longer. 

Product will stain, so protect hands, all surfaces and clothing. 

Apply shea butter, coconut oil or thick conditioner to the hairline to prevent staining. Check out our FAQ’s for more information