A New Twist for Luxurious Curls, Waves, and Straight Styles.

Nothing is as alluring as shiny, smooth, frizz-free hair regardless of how it’s styled.

It’s a 10 Miracle Coily Leave-In gives you the freedom to explore dozens of different looks all with the same flawless finish you’ve come to expect from It’s a 10. Stunning braids without fly-aways, beachy waves that look soft and conditioned, defined springy curls, sleek straightened tresses– it’s all possible with just one product. It works by penetrating hair with deep moisturizers to soften and seal strands, while also imparting a bit of weightless styling control that takes the place of gels or hairsprays. Welcome to go - everywhere, do anything hair that gets more luscious with every use.

It’s a 10 Haircare is a professional salon brand retailed in salons and by authorised sellers only. All unauthorised sellers will be have supply withdrawn.