Bring out your best possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes and every blonde in between. It's a 10 Miracle Brightening Shampoo for Blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.

Shea Butter: Rich in antioxidants and Vitamins A & E, it helps to moisturize and fortify the hair

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

Magnolia Flower Extract: contains potent conditioning benefits

10 Benefits:

1) Brightens highlights

2) Tones Brassiness

3) Helps nourish hair

4) Safe for everyday use

5) Conditioning formula

6) Increases shine

7) Improves elasticity

8) Moisturizing Lather

9) Enhances volume

10) Helps prevent breakage

It’s a 10 Haircare is a professional salon brand retailed in salons and by authorised sellers only. All unauthorised sellers will be have supply withdrawn.