A Deep Violet Based Blue Rich, Deeply Pigmented Vibrancy That Lasts Through 40+ Shampoos Semi-Translucent Gel Formula for a Stained Glass-Like Application Gel Base Aids in Color Placement Accuracy Unique Delivery System Guarantees an Even Distribution of the Pigment, Higher Deposit and Absorption of the Dye Molecules, Resulting in Superior Color Longevity Dye Molecules Mimic The Hair Shaft for Maximum Color Deposit Lactic Acid Conditions, Moisturizes & Strengthens Hair to Prevent Breakage Castor Seed Oil Helps Control Split Ends & Improves Moisture Retention to Create Smooth, Shiny, Healthier-Looking Hair Gentle Acidic Formula Helps to Close the Hair’s Cuticle and Lock-In Color Fades True to Tone Easy Blend-Ability to Create Endless Color Possibilities PPD & Ammonia-Free Globally Compliant 100% Vegan, Cruelty-Free Formula Available in 3 oz tube