Proclere Ice Lites Pre Colour Primer is a prime and Prep hair prior to colour/bleach applications. Levels out the porosity of the hair structure to allow colour pigment to absorb evenly to every hair strand. Can be added to colour/bleach mixture or sprayed directly onto hair. Protects and prolongs colour vibrancy. Nourishes and conditions by locking in moisture. Non sticky formula makes mixing very quick and precise. Formulated with an amino acid complex found naturally in hair, Pre Colour Primer helps nourish and protect for shiny, long lasting colour results every time.