What:

2-6 wash, Color serum to add a color accessory to your look

Why:

Bored? Same. Our Semi-Temporary Color Serum will add pigment without a lasting commitment.

Safefor all hair taypes, I’M BORED Color Serum is thefun and easy way to shake up your self expression. Lasts 2-6 washes!

Key Points:

- Serum that deposits semi-temporary color that washes out in 2-6 washes.

- Use as an accessory to your hair to add a pop of color to your look!

- Contains aloevera and soy protein to condition and strengthen hair.

- Safefor all hair types, all hair colors, and all ages.

- Vegan & cruelty freeformula in a 1.69 oz bottle.

How to Use:

Step 1: Start with towel-dried hair.

Step 2: Grab your favoriteshade of I’M BORED!

Step 3: Section out the strands of hair you want to color.

Step 4: Pump I’m Bored into your fingertips. (Afraid of staining? Wear gloves!)

Step 5: Work into hair with fingers, fully saturating the section.

Step 6: Blow dry and style! I’M BORED will last 2-6 washes

What:

Hair Lightening Kit

Why:

UsetheLightening Kit to prelighten your hair to increaseyour hair's porosity and achievethe lightest basefor the most vibrant color!

Key Points:

- Useto pre-lighten the hair before dyeing.

- Infused with coconut oil and soy protein to maintain hair health
and integrity during the lightening process.

- Vegan and Cruelty free.

How to Use:

Step 1. Hair should be dry and it’s best if hair is unwashed.

Step 2. Section your hair and apply thelightening mixture with a gloved hand or brush. (TIPS: saturatethe hair and cover it when you finish, to keep theLightener from drying out. When it dries, it stops working. Protect your skin from irritation by applying shea butter, coconut oil or thick hair conditioner to your hairline and over the ears.)

Step 3. Let your hair process for no morethan 50 minutes, until you
achieve the desired tone. Check consistently (every 5-10 minutes) to
evaluate the color lift.

Step 4. After you achievethe desired result, rinse and shampoo your
hair thoroughly with warm water until you aresure all of the product is removed. Do NOT condition the hair, as your Semi-Permanent Dye will act like your conditioner when you apply.

Step 5. Wait at least 24 hours before any further lightening.

Step 6. Before coloring with GDY Semi-Permanent Dye, make sure hair is totally dry. When it is, you’reready for color!

What:

24+ wash Semi Permanent hair color

Why:

Our Semi-Permanent Hair Color is uniquein combining a high quality cream base, like a hair mask, with ultra bright professional pigments, sunflower extract and bergamot essential oil.

Key Points:

- Creamy Vegan & Cruelty Free Formula

- Botanically Infused with Natural Sunflower Extract

- Ammonia Free, FormaldehydeFree, PeroxideFree, PPD Free

How to Use:

Step 1: To createthe best canvas for your color, we recommend lightening your hair using our GDYLightening Kit. Semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeezeyour color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying thecolor all over to ensure you love the look!

Step 4: Divideyour hair into 4equal sections and apply dye directly onto dry hair. Makesure the color is fully saturated!

Step 5: Let thecolor sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

What:

20+ wash semi perm,Softer shades of our original vibrant hues.

Why:

Our Semi-Permanent Hair Color is unique in combining a high quality cream base, like a hair mask, with ultra bright professional pigments, sunflower extract and bergamot essential oil.

Key Points:

- Creamy Vegan & Cruelty Free Formula 5 oz tube

- Botanically Infused with Natural Sunflower Extract

- Ammonia Free, FormaldehydeFree, PeroxideFree, PPD Free

How to Use:

Step 1: To createthe best canvas for your color, we recommend lightening your hair using our GDY Lightening Kit. Semi-permanent dyeshows up best on level 10 light blonde hair.

Step 2: Squeezeyour color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying thecolor all over to ensure you love the look!

Step 4: Divideyour hair into 4equal sections and apply dye directly onto dry hair. Make sure the color is fully saturated!

Step 5: Let thecolor sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

Why:

With METALHEADS, not only have we created the perfect range of metallic shades in a semi-permanent hair dye family, but we arecalling out to our metal music friends who love nothing more than to express their raw emotion and embrace of life with heavily pigmented, vibrant semi-perm hair color.

Key Points:

- New experiencefor customers

- Perfect for theconsumer who wants to make a statement about their hair, but has to deal with the rules of an office

- You can't mix this or that color and createthese gorgeous metallic shades, we've heard you and now we offer the best deeply pigmented metallic shades on the market.

- * The Metalheads launch is our most important of the year and we're picking the Bonnaroo Music Festival as the perfect venue and time. The launch will include a one minute elevated ad showing off these fabulous colors and making the connection with the metal rock music genre.

How to Use:

Step 1: To createthe best canvas for your color, we recommend lightening your hair using our GDYLightening Kit. Semi-permanent dye shows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands!

Step 3: Do a strand test before applying thecolor all over to ensure you lovethelook!

Step 4: Divide your hair into 4 equal sections and apply dye directly onto dry hair. Makesure the color is fully saturated!

Step 5: Let the color sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

What:

A 24-wash Semi-Permanent hair dye family offering creamy, jewel-inspired shades

Why:

With thesuccess of our 2020 Lighter Daze launch, our consumers have  asked for a similar range of darker shades. The beautiful jewel tone shades of the Darker Dazefamily launch just in timefor winter. Darker Daze  provides rich, deep tones with no mixing required!

Key Points:

- Darker version of our original colors

- No need to mix colors, pre-created tones

- Customer asked for colors

- Great for thefall season

- Heavily pigmented for long wear

- Deep, rich color

How to Use:

Step 1: To createthe best canvas for your color, we recommend lightening your hair using our GDYLightening Kit. Semi-permanent dyeshows up best on level 10 light blonde hair.

Step 2: Squeeze your color into the GDY Biodegradable Tool Kit. Wear gloves to prevent staining hands! 

Step 3: Do a strand test before applying thecolor all over to ensure you love the look!

Step 4: Divide your hair into 4equal sections and apply dye directly onto dry hair. Makesure the color is fully saturated!

Step 5: Let thecolor sit for at least 30 minutes.

Step 6: Rinse with cool water, no shampoo or conditioner required! Style as desired, u hottie ;)

What:

Color safeshampoo

Why:

Gentleshampoo that moisturizes, softens and nourishes while being kind to colored hair

Key Points:

- Infused with a blend of Coconut Oil, Olive Oil and Hibiscus Extract to soften while gently cleansing

- Provides color protection and retention

- Sulfatefree. Paraben free. Vegan. Cruelty free.

- Generous 8oz. tube

- Best if followed by GDY Color Kind Conditioner

How to Use:

Apply to wet hair, work in vigorously then rinse. Repeat if desired. For best results, follow with Color Kind RINSE conditioner.

WASH is sulfate-freeso it will not lather as a traditional shampoo. Don’t worry it is still cleansing. For best results, follow with Color Kind RINSE conditioner. Safe on all hair types, color treated, keratin treated, chemically treated hair.

What:

Color safe conditioner

Why:

Potent repairing conditioner that keeps hair feeling soft and manageable while being kind to colored hair

Key Points:

- Infused with a blend of natural ingredients that work to impart shine  whileretaining color

- Sulfatefree. Paraben free. Vegan. Cruelty free.

- Generous 8oz. tube

- Best if used after GDY Color Kind Shampoo

How to Use:

After using GDY’s WASH, work on hair starting with yourends, working up the hair shaft. Rinse out.

Work into hair starting from yourends working up the hair shaft

For best results follow with Color Kind Prime Safe on all hair types, color treated, keratin treated, chemically treated hair.

What:

Detox Scalp Treatment

Why:

Like a weekly facial for your hair. Pre-shampoo treatment that gets rid of product build up, fortifies thescalp, and leaves hair shinier and smoother. An essential part of a healthy hair care regime.

Key Points:

- Gentle exfoliators loosen product build up

- Thyme, Rosemary, Grapefruit and Witch Hazel extracts fortify the scalp, stimulating circulation and creating an optimal environment for hair

- Sulfate free. Paraben free. Vegan. Cruelty free.

- 6oz. tube

- Best if used before Color Kind Wash and Rinse as part of a hair care regime

How to use:

Use Prewash on wet hair before shampoo. Work in Prewash in a circular motion, focusing on the scalp. Let sit on the hair for up to two minutes, rinse follow up with GDY Color Kind Shampoo and Conditioner as part of a healthy hair regimen.

Pre wash can be used before applying semi-permanent color to deep cleansethe hair for even better color saturation. Simply use, wash out, dry and apply color.

Pre wash is the perfect product to use to wash out Poser Paste.

Pre Wash is safe on all hair types including natural textured, colored, bleached, and chemically treated hair